Our Privacy Policy

Overview

We are HIPAA-compliant. In general, the Legacy team believes deeply that privacy is a fundamental human right, and we make every attempt to anonymize and encrypt your data wherever possible.

We clearly outline in this Privacy Policy exactly what data we may be collecting, and seek to provide as many examples as possible for you to understand how we may use your data.

What Data We Collect, Why, and How it’s Shared

Personal Data or Personal Information (PI) is information that relates to you, your household, or one of your devices.

Legacy collects personal information about you from various sources to provide our service and to manage our site. Some data is provided by you. Other data is collected automatically.

Contact Information

We collect your contact information (name, email, phone number, address) when you purchase our service or contact us by email or through our website. We use the information you provide to respond to your questions, to provide our service, and to provide customer support. We also send emails to market our own services.

We share this information for business purposes with third parties and service providers in the following categories:

• Core providers to deliver our service (such as a identity verification and medical providers)
• Sales and marketing tools (for sending marketing emails)
• Internal business operations (such as email providers and data storage)
• Customer support (such as our phone provider)

Payment Information

When you pay for our service, you directly provide payment information to a payment processor who processes the transaction on our behalf.

Commercial Information

Commercial information consists of your buying habits and purchases. When you purchase our products, we retain records of your purchasing history through our payment processor. This information is also shared with third parties and service providers in the following categories:

• Internal business operations (such as our email provider and contract storage)
• Sales and marketing tools (such as referral marketing tracking)

Electronic Activity, Device Information, and IP Information

We collect IP address and electronic activity (i.e. how you use our website or application), along with information about your device type and operating system when you visit our website and purchase our products. This information is collected on our behalf by third parties that provide services for:

• Sales and marketing tools (such as our client relationship management [CRM] system and digital advertising publishers)
• Data analytics (to understand how you use our website)
• Core providers to deliver our service (such as identity verification)

We use this information to operate and improve our website, products, and marketing efforts.

Behavioral Profile

We use electronic activity data to determine what service you’re most interested in. This information is a feature for our CRM.

Biometric Information, Medical Data, and Protected Class

We collect biometric and medical information in order to provide services such as sperm analysis, freezing, and storage. During this process, we necessarily collect protected class information (such as biological sex).

This information is shared with core providers critical to delivering our service, such as medical clinics.

Audio Information and Visual Information We collect audio information if you leave a voicemail and visual information if have a visible profile picture uploaded through email. This information is disclosed to service providers, such as our email and phone providers.

Data Retention

We retain all customer records such as purchases and support tickets indefinitely. Requests to fulfill rights as described below will be retained for at least 24 months.

Children’s Privacy

We will never knowingly collect the personal information of children under 18. Our website is not intended or developed for children or minors.

Cookie Policy

This website uses cookies to recognize you when you visit our website.

Cookies are small text files that are stored on your computer. They are designed to hold a small amount of data specific to a website or server that can be accessed either by the website or your computer. We use cookies to capture information described in the What Data We Collect, Why, How It’s Shared section, such as IP address and electronic activity data.

We use this information to remember your site preferences. Additionally, we use this data to analyze site traffic, provide targeted advertising, and to understand the effectiveness of our marketing efforts.